https://www.cnn.com/2022/09/26/europe/izhevsk-school-shooting-russia-intl/index.html

This news comes Monday, September 26, 2022, 11 days before Vladimir Putin’s 70th birthday, October 7, 2022, and prior to this report they had said “at least 7 children among dead.” So the news took it from 7 to 11.

As for the name of the town, it connects with shooting.
Izhevsk = 37
Shooting = 37