CNN is promoting this story January 31, 2023, 68 days before Easter.

Of course, Peeps are the gross candy highly associated with Easter.
Bob Born = 68
Easter = 68 / 23 (Dead in ’23)
Father of Peeps = 68
Catholicism = 68

He died 70 days before Easter, Sunday, January 29, and Peeps were introduced in ’53, 70 years ago.

Notice, he died on 53 date numerology.
1/29/23 = 1+29+23 = 53
Ira = 53 (His birth name)
Pennsylvania = 53

He died the day Super Bowl 57 was set, which is the 53rd Super Bowl of the modern era.

Also, Easter falls on April 9 this year, or 4/9.
Born = 49
Ira Born = 49

And notice where the ‘Peeps’ connection is.
Peeps = 61 / 74
Cross = 61 / 74
Jesus = 61 / 74
Christian = 61

Keep in mind he is dead in the Year of the Rabbit.

https://www.cnn.com/2023/01/31/business/peeps-bob-born-death/index.html